Positive Social Campaign.
After finding a logo for the campaign I decided to look further into what I could include in my campaign.
I wanted to use similar aesthetics to the flyers as I am doing for the leaflets, therefore using the same kind of information, but including slightly more about the challenge itself and what each person has to do, showing examples of the challenge as it goes through to days with the monsters. This also means that the monster posters with the '100 days of...' logo on it will be associated with the brand Monster Energy.
The Promotional Material.
If I were to do this again, I would probably do more mock ups onto different shaped things, just so that it can be shown even more diverse situations. Although I am happy with my mock ups, as this is a weakness of mine and is something that I struggle with. I would also have created stickers to hand out to people in the streets, or even have them in gym packs, or news agents to connect with the target audience more. I did create stickers but due to time and printing I wasn't able to get them printed on sticker paper like I wanted to, as the clear vinyl was rubbing off the monster illustrations, therefore I haven't included them.